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Charities and social purpose organisations working to systematically embed user voice into their planning and development cycle will want to take account of a new guide written by NPC.

Explaining how charities can user quantitative research methods in a meaningful and responsible way, the guide sets out four key principles for good qualitative research.

The guide gives advice on choosing researchers, sampling, and analysis as well as the ethical considerations that should guide this kind of research.

The authors argue that qualitative research provides valuable insight to help drive service design, delivery and improvement, and keeps user voice central to a charity’s work.

Download the free guide here.