Not a Trend began in the summer of 2020, when Ava and her friend Simmy were still students in South-East London, navigating the landscape of the Black Lives Matter uprising and searching for a response that felt real.
They wanted to create something that would go deeper. Something that would last. “From the beginning, our goal was to build something that could challenge all of that, something long-lasting, something that brought real longevity to the anti-racist movement.”
Education quickly became the focus. “We’d just finished our GCSEs. It was COVID summer. Some of us were already doing work around democratic education, and my mum was a teacher. We believe that education is an asset we have in our communities that isn’t used to the best of its ability. At the end of the day you’ve literally got a room full of people who are there to listen.”