“Super broadly, our founding mission was to end public sexual harassment,” Issy explains. “But while we focus on PSH, we’re really thinking about all types of sexual harassment that society has normalised. One of the key mechanisms is changing public understanding and helping people recognise that PSH, or street harassment, or what was previously just called catcalling, is actually a form of gender-based violence. It infringes on people’s access to public space. It sits on a continuum.”
At the start, the campaign was framed around two pillars: culture and law. “We wanted to change the law to make PSH its own criminal offence, which we achieved in 2023. The other pillar was less defined, it was about awareness, prevention, and helping people name what they’d experienced.”
That early awareness work began on Instagram. “We had thousands of people writing to us in the first year with their testimonies,” Issy recalls. “That really hit us — how many people had experienced it, and how important it was for them to name it and say it out loud.”
Over time, the campaign evolved.